Pulling together an email list of prospects and past clients is the best way to grow your business using email marketing follow-up. If you don’t want to do that, or you just want to offer your site visitors an alternative to get notified when you publish new content, let’s look at another way.
This may seem obvious, but it’s interesting how few real estate professionals who blog are sharing their posts to their own Facebook business page. If you do not have a Facebook business page, get one going now. It is where you segregate your business from your personal posts. Everybody uses Facebook, and most people are on that site more than any other all day. You can’t ask for a more dedicated audience.
Once you have your page set up, let’s look at two different ways to get your new content posted there. The first is for everyone using any website solution other than WordPress. The second is for those whose site is on WordPress. Either way will accomplish the same goal, but WordPress has some plugins that can make the process easier.
For Non-WordPress Sites
This is really easy, as no reputable website resource today would miss putting social sharing buttons on the site. When you finish putting up your new content, simply go to the site, click on the Facebook share button, and share your own content to your page. If you find a problem sharing to the page instead of your personal profile, it’s just an extra step or two.
If that’s the problem, simply copy out the URL address of your content page/post from the URL bar at the top of the browser. Go to your Facebook page and create a new post with that link. Facebook will pull the content and an image if appropriate, and you’re done!
For WordPress Bloggers
The wonderful world of plugins helps us here. Search from inside the plugins function, but a search on Google for “posts automatically to Facebook” yields pages of useful plugins. Once installed, depending on the plugin’s setup and instructions, you should be able to have all of your new posts show up automatically on your Facebook business page. You simply do what you’re already doing, and the rest just happens.
If you want to spend a few bucks and take it to the next level, check out NextScripts Auto Poster for a plugin and extras to send a post automatically to Facebook, Twitter, Pinterest, and more social sites. Once set up, you post when you choose, and every post (images and video if you want) automatically goes everywhere you want it to.
If you really want to try to get people to sign up for your posts delivered by email, you can do that too. But, you’re likely to get more exposure going the automated social sites direction. A combination of both should work for everyone as well.
Since WordPress is also publishing an automated RSS (Really Simple Syndication) stream, your more tech-savvy visitors will simply subscribe to have it delivered to them in their feed reader. There is no reason that every person out there who wants to keep up with your new content can’t get the job done. Leverage your work with social site reposting of your content.